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Privacy Policy

LYS wants deeply to be an exemplary business citizen and for contributing to the creation of a world of beauty. We give a great value to honesty and transparency. We love to create a strong relation with our customers, based on trust and respect. For this reason, the protection of personal data is essential for us and, through this corporate policy, we want to inform users about the data usage.

Except in cases where the laws of the country require explicit consent to the protection of personal data, using these platforms (as defined below), you agree (i) to the collection and use by us of the data User's personal information in the manner described in this personal data protection policy and (ii) the transfer of personal data to different countries (including those outside the European Union).



This informative note was drawn up by LYS, with registered office in Via Vivaldi, Scandicci (FI) (hereinafter the "Company") pursuant to Article 13 of Legislative Decree N. 196 of 30 June 2003 on the protection of Personal data (hereinafter the "Privacy Code"), in its capacity as the holder of the treatment, in order to describe the modalities of Management of the site at the address (hereinafter the "site") and of the services made available through the site by the same company (hereinafter the "services") in relation to the processing of the personal data of the users who consult the site and/or Benefit from the Services (hereinafter the/the "user/S").



To access the site you don't need to register, however, if the site envisaged the possibility of registering in specific sections of the site, the company informs you that, only its prior explicit consent, your personal data could be used for the following purposes:

A) Sending of informative, promotional and advertising materials (for example: sending of newsletters, product samples, promotions, etc.);

B) Develop studies and statistical research;

C) Collect data and information in a general and particular way on consumer orientations and preferences.

In these cases, the user will necessarily need to provide some mandatory data for the purposes of registration (the e-mail address to receive the newsletter).

Other user personal data (the landline or mobile telephone number or the home address) may be or may not be provided, at the user's discretion, even for the company's conduct of further marketing activities, notwithstanding that the non-conferring of them will, in no way, be detrimental to the submission of the newsletter, but, in certain cases, it can make it impossible for the user to participate in certain contests or initiatives, or otherwise allow a partial use of the services only. Where requested, users who do not provide their mobile phone number or their consent will not be able, for example, to be contacted via SMS to be invited to previews or events. They may not, moreover, receive, nor offer, discounts, information on promotions by the company and/or its partners, conveyed through networks and mobile telephone terminals.



In its capacity as the owner of the processing, the company proceeds, directly or through any data processing responsible specifically appointed by the company, to save the personal users data in specific servers and to carry out all other processing operations through the staff-of the holder and any responsible person-for the purpose in the quality of the appointee, or through any third parties duly appointed responsible for the data processing during maintenance operations.

The database is accessible only by authorized parties using methods that guarantee protection and confidentiality, thanks to the adoption of security measures designed to prevent data loss, illicit or incorrect use and unauthorized access.

The data are kept for the time strictly necessary to give course to those processing operations placed in relation to the data of each user, depending on his choices, preferences and indications.



The company uses the data of the users in accordance with the choices that the user has freely exercised through his consent at the time of their collection or later, as well as to comply with obligations under the law, a regulation or a community directive.

In some cases, the data may be processed even in the absence of an express consent of the user - in accordance with article 24 of the Privacy code, – to fulfil a specific request made by the user and within the limits of the request itself or, again, in cases where the treatment is necessary to protect the rights of the Company in the context of a judicial proceeding or to comply with any requests made by the competent authorities.



Only in the presence of an express authorization from the user, the company proceeds to use its data for the conduct of direct marketing activities with the aid of automated instruments without the intervention of an operator and/or for the other purposes that under the Privacy code require an express consent of the user.

In the same way, the company may share or communicate its data to its business partners - from time to time expressly indicated or listed on the site - so that they can, in the quality of autonomous owners, separate treatments with the same terms and the same limits as the authorized treatment of the company.

In particular, only after explicit and specific consent of the user, the personal data provided by the same can be transferred to companies of the LYS group, always active in the cosmetics and beauty products sectors, operating as autonomous holders of the Processing of personal data for the following purposes:

A. sending their information, promotional and advertising material relating to the trademarks of Company of the LYS group.

B. Develop studies and statistical research.

C. Collect data and information in general and in particular on consumer orientations and preferences and process them through electronic means in order to identify products that may be of interest to them, so as to send these latest promotional notices expressly addressed to these products (so-called data profiling can also be communicated to third-parts service providers who, as the case may act as independent holders or managers of the treatment for conduct of activities strictly functional to the treatment operations indicated in this information note.

The data may finally be communicated to the public authority in the presence of a legitimate order from the same imparted. It is understood that the user may, at any time request, through the email address below, the indication of his data that have been communicated to third parts or that they may be known by persons appointed or responsible for the treatment. The users data, if not subject to prior consent, will never be disseminated, except those which Voluntarily make available on any common areas of the site publicly accessible. The company invites users not to provide their personal data within the publicly accessible public areas of the site, reserving the right to delete such data or to make them anonymous in the case of sensitive data according to the definition of which In article 4 paragraph 1 (d) of the Privacy code.



In accordance with the provisions of article 7 of the Privacy code, the company grants the user the right to modify at any time his/her preferences regarding the processing of personal data concerning him, and to obtain confirmation of the existence or not of such data, and to know its origin, the content, the purpose and the modalities of the treatment, the logic applied for the treatment carried out with electronic instruments, the identification details of the holder and of the persons responsible, the indication of subjects or categories of subjects to whom personal data may be communicated or which may become acquainted with them as responsible or instructed, as well as to request the updating, rectification, integration, or, again, the cancellation or blocking of those treated in violation of the law (and to receive appropriate attestation that such transactions have been brought to the knowledge, even with regard to the content, of those to whom the data have been communicated or disseminated).

The user may oppose, for legitimate reasons, the processing of personal data concerning him, even if relevant to the purpose for which they were originally collected.

The user may also oppose, in whole or in part ( by refusing the use of particular "traditional" or "automated" contact modes), to the processing of personal data concerning him for the purposes of sending advertising material or direct sales or for the completion of market research or commercial communication by the company.


As regards the collection and processing of personal data, the company does not perform any operation of processing of the personal data of minors without the consent of their parents. Registration is therefore only allowed to users who have 14 years and who have the consent of their parents. The company also encourages the inclusion of parents of minors registered users: in this way parents have the opportunity to use the services and to be always aware of the initiatives that the company makes available to children, and to verify, so its compliance with its expectations and its models and educational pathways.


Owner and responsible for the treatment

The owner of the processing of personal data is LYS, with registered office in Via Vivaldi, Scandicci (FI)


In view of the overall nature of the company's activities, the data may be transferred abroad to countries located inside and outside the European Union, in subjects which, as appropriate, will operate as independent holders or Responsible for the treatment.

The transfer of personal data to countries outside the European Union will be carried out in accordance with the measures laid down in the Privacy code, ensuring an adequate level of protection for those concerned.